About
Hi folks, welcome ♥️ Writing is how I shape and update my thinking. Its forcing function allows me to take a closer at events, trends and people that interest me. The best payoff is when I change my mind through writing.
The last 18 months I've hosted my writing on the wonderful Ghost platform.
With all the changes in SEO (search engine optimisation) caused by AI, I've decided to move both my newsletter and my blogpost to Substack.
If you want to see what I'm up to on Substack, check it out using the button below!
This site will be discontinued end of 2025.
Bio
Jonas Braadbaart is a freelance ML engineer, AI marketing automation agency owner and content creator based in the Netherlands. He's been working with natural language processing (NLP) and language models since 2017. His interest in NLP was first piqued during his BA in Philosophy of Language. As he was doing research using texts in more than 20 languages and 10 different writing systems, spanning 10,000 years of human development, he realised the limitations of what a single human can learn in a lifetime.
Besides natural language processing Jonas has a lot of experience modelling consumer behaviour. He has worked to architect, develop and roll out numerous enterprise marketing AI applications, behavioural models and recommender systems for anything from vast large-scale near-real time streaming data to small targeted marketing analytics datasets.
He is currently building an exclusive AI marketing automation agency, Lodestone Digital. Interested in working with Jonas? Reach out via our contact pages.
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