About
Hi folks, welcome ♥️ Writing is how I shape and update my thinking. Its forcing function allows me to take a closer at events, trends and people that interest me. The best payoff is when I change my mind on a strongly held belief by writing these posts.
One of the things I think about a lot is how we can apply artificial intelligence to improve human lives. Unfortunately, both as a species and as individual humans we're not doing a great job on this front just yet.
I'm also very excited about personal AI. This is because I think we've reached peak social media. And that going forward, the consumer tech landscape will be shaped first and foremost by advances in personal AI–by AI agents, AI companions, and human-to-human interactions shaped and intermediated by AI.
Bio
Jonas Braadbaart is a freelance ML engineer, AI marketing automation agency owner and content creator based in the Netherlands. He's been working with natural language processing (NLP) and language models since 2017. His interest in NLP was first piqued during his BA in Philosophy of Language. As he was doing research using texts in more than 20 languages and 10 different writing systems, spanning 10,000 years of human development, he realised the limitations of what a single human can learn in a lifetime.
Besides natural language processing Jonas has a lot of experience modelling consumer behaviour. He has worked to architect, develop and roll out numerous enterprise marketing AI applications, behavioural models and recommender systems for anything from vast large-scale near-real time streaming data to small targeted marketing analytics datasets.
He is currently building an exclusive AI marketing automation agency, Lodestone Digital. Interested in working with Jonas? Reach out via our contact pages.
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