Hi, I'm Jonas. I help services firms become product companies.
Here's the thing: product companies sell for 6-12x revenue on 20-40% margins. Services firms? Just 1-1.5x on 10-15%. That's a massive gap—and AI is your bridge to cross it. I've spent 10+ years building AI products for Fortune 500 clients. Now I help services firms like yours make the leap.
The €27 Trillion Wake-Up Call
Service delivery is a €27 trillion market. But here's what keeps firm owners up at night: more than half of that revenue is trapped in business models that can't scale. Every project needs more people. Every client needs more hours. Meanwhile, AI can now do in 10 minutes what used to take 10 hours. The question isn't whether AI will transform your industry—it's whether you'll be the one doing the transforming, or the one getting disrupted.
Find productizable services
Build your AI strategy
Create your AI products
Go to market
Grow without headcount
How I Can Help
Pick where you want to start—most clients begin with strategy, then we build from there
AI Strategy
Let's figure out which of your services can become products. Not everything can scale—but the ones that can? They'll transform your business model from 'more clients = more staff' to 'more clients = more profit.'
- Honest assessment of what can (and can't) be productized
- Roadmap from where you are to where you want to be
- Technology choices that fit your budget and timeline
- Business model design for recurring revenue
- 10+ years experience, TOGAF certified architect
AI Team Enablement
Your team doesn't need a PhD to use AI effectively. I run hands-on workshops where engineers learn AI coding best practices and business teams learn to build their own automations. Real skills, real use cases, real results.
- 3-hour intensive sessions with immediate takeaways
- Engineers: AI coding tools and best practices
- Business teams: Build automations without writing code
- Conference speaker at Digital Marketing Live, Emerce, AIgrunn
- Follow-up support to make sure things stick
Agentic AI Products
This is where it gets exciting. AI products that deliver your expertise without needing your time. Imagine your best consultant's knowledge, available to every client, at any hour. That's what we build.
- AI advisors trained on your methodology
- Workflow agents that handle client deliverables
- RAG systems that tap into your knowledge base
- Hybrid solutions combining AI with your existing tools
- Custom builds for complex service workflows
End-to-End Product Development
You've got the domain expertise. I've got the AI experience. Together we build production-grade products—the kind of products that let you serve 10x the clients without 10x the team.
- Full lifecycle: idea → architecture → launch → optimize
- Platform strategy and AI product roadmap
- Complete AI product implementation
- Go to market strategy and rollout
- Team training and handover
Why I Started Helping Services Firms Productize
I've built AI products for Goldman Sachs, Nike, Swedish multinationals, and Dutch tech scaleups. NLP platforms for asset managers with €300B+ under management. Deep learning for supply chains worth €10B+. The one lesson I learnt: AI solutions are worth nothing outside the product they're embedded in.
So I switched focus from building AI point solutions to building complete AI products-strategy, roadmap, architecture and implementation. This allows me to help clients 10-30x their ROI on my engagement, leveraging the latest AI tools and techniques to deliver solutions in the blink of an eye and a fraction of the cost of traditional solutions providers. I practice what I preach.
Staying lean allows me to help clients that would have never been able to afford traditional AI projects. I turn what they know into AI products that work while they sleep. Based in Gorinchem, I work with firms across Europe who are ready to stop trading time for money.
What We Can Build Together
- AI Strategy That Actually Makes Sense
Not every service should be a product. I help you figure out which ones can scale—and map out exactly how to get there
- AI Advisors That Sound Like Your Best People
Turn your team's knowledge into AI systems that give clients the same quality advice, 24/7, at a fraction of the cost
- Workflow Agents That Do The Heavy Lifting
Build AI that handles the repetitive work—so your people can focus on what actually requires human judgment
- Products From Your Proprietary Knowledge
You've spent years building expertise. Let's package it into something you can sell over and over again
- Full Product Development, Start to Finish
From the first idea to a product in your clients' hands—I handle the tech so you can focus on the business